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Showing posts with the label b2b

Why B2B should use Content Marketing? Content Marketing in B2B

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Why B2B should use Content Marketing? Here's why. Content Marketing in B2B From the chart we can see that 90% B2B marekters already use content marketing in their daily promotion strategies. Article posting is the most used form which is about 79%. 74% B2B marketers use social media posting. And 65% B2B marketers use blogs. As for common goals for content marketing, 69% B2B marketers use content marekting for brand awareness, 68% B2B marketers use content marekting for customer acquisition, 67% B2B marketers use content marketing for lead generation, and 62% B2B marketers use content marketing for customer retention and loyalty.

China's bulk commodity ecommerce transactions amounted to 13.36 trillion - 20% YOY increase

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Recently, China Daily News reporter learned from the China Electronic Commerce Research Center, according to its release of the "2016 China's Bulk E-Commerce Business Development Report". China's bulk commodity e-commerce market transactions amounted to 13.36 trillion Yuan in 2016, which increase by 20.14% compared to last year. The report shows that in the main mode of large business, according to the service content is divided into information service mode and online trading mode. The platform has changed from the initial traditional mode of "collection of membership fees, PPC, offline exhibition" into transaction mode which provides services for the upstream and downstream enterprises, providing business development of financial services, online transactions, and financial logistics’ value - added business. Many enterprises provide a wide range of financial products through the commodity trading scene. In the future, the wind control mode conti...

Building materials B2B, is the Chinese building materials B2B spring coming?

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B2B spring is coming in China. The building materials industry also emerged a lot of electricity business platform. But the current situation is that those business platforms seem to have not found a better business model, they still match or straight between the swings. The main reason is that building materials is different from steel, plastics and other raw materials industries. The products of those industries are basic materials or standard products, the supply chain finance is relatively possible for them, and match or self-operation is operational too. But the products of decorative building materials industry are non-standard products. Most of the processes such as design, selection, etc. need to be achieved under the line. Moreover, the building materials industry is the need for local service support, completely out of the agents is impassable, so the spring of this industry is still not coming yet. First, the agent's function can not be replaced 1. Agents hav...

The latest online marketing tips for doing business online in China

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1. Create a website and implement SEO strategies on your site The first and most important thing is to build a Chinese website. Although English is the most used language in the world, and many people can read English in China. BUT, when talking about marketing, you should use the local language. 2. Make use of Chinese B2B platforms Promote your brand and products on Chinese B2B platforms. Go to the right place to find your customers. Over 70 – 90% buyers, wholesalers go to the following 5 B2B platforms to source goods. (1) 1688 (2) hc360 (3) Made in China (4) 1818Lao (5) Global Source 3. EDM marketing Reach your customers by using active marketing strategies. 4. Social Network Use SNS to do content marketing, contribute high quality content to get the customer's eye and recognition. WeChat and Sina Weibo (Sina Microblog) are the most used social network in China. 5. Participate in the exhibition Do the customer invitation...

The development of industry opportunities and potential sorrow in China

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With the " Internet + " to the traditional industries continue to penetrate, commodity commercial platform in recent years can be described as sudden emergence, as the capital of the new wave of "new favorite." Internet, modern logistics, e-commerce, supply chain finance and other emerging technologies and business model innovation, for the commodity areas to bring a new force, and promote the transformation of traditional industries. To promote B2B business industry ushered in the development of "second spring" in China. However, in this infinite development behind the scenery but conceal sorrow. With the transfer of heavy assets to light assets, the development of bulk power in 2016 ushered in a big outbreak. Through the market observation we can easily find that China's bulk electricity business is still in the "Happy Valley enclosure", "burn" tree brand in the initial stage, the real profitability of a handful. The bulk...

Steel B2B platform in China increased to 300

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According to the China Iron and SteelIndustry Association statistics, the steel sales volume for the first half of 2015 from key enterprises was 281.19 million tons, of which direct supply was 103.06 million tons. Domestic steel sales of electronic commerce accounted for 22.3% of the total sales of key enterprises. At present, the total number of online business platform for iron and steel enterprises, steel trade enterprises, and third parties has been close to more than 300 in China. The general manager of Hebei Iron and Steel Group Sales Corporation - Yan Xiujun thought that the iron and steel business platform solved the problem of excessive circulation of steel, reduced the cost of circulation, and promoted the integration of the steel industry chain. In addition, it also helps enterprises to allocate resources rationally, form the industrial alliance, and then enhance the industrial concentration. The analyst Wang Guoqing thought that for steel orders and more variet...