The latest online marketing tips for doing business online in China



1. Create a website and implement SEO strategies on your site

The first and most important thing is to build a Chinese website. Although English is the most used language in the world, and many people can read English in China. BUT, when talking about marketing, you should use the local language.


2. Make use of Chinese B2B platforms

Promote your brand and products on Chinese B2B platforms. Go to the right place to find your customers. Over 70 – 90% buyers, wholesalers go to the following 5 B2B platforms to source goods.

(1) 1688
(2) hc360
(3) Made in China
(4) 1818Lao
(5) Global Source

3. EDM marketing

Reach your customers by using active marketing strategies.

4. Social Network

Use SNS to do content marketing, contribute high quality content to get the customer's eye and recognition.

WeChat and Sina Weibo (Sina Microblog) are the most used social network in China.

5. Participate in the exhibition

Do the customer invitation and preparation work before the exhibition. Do not go to the exhibition, if you do nothing.

6. Meet with customers

Contact with your customer as much as possible.

7. Integrate the above marketing channels


Do not rely on only one tool.

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