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2017 Marketing Plan - Online Marketing and Offline Marketing

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China's bulk commodity ecommerce transactions amounted to 13.36 trillion - 20% YOY increase

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Recently, China Daily News reporter learned from the China Electronic Commerce Research Center, according to its release of the "2016 China's Bulk E-Commerce Business Development Report". China's bulk commodity e-commerce market transactions amounted to 13.36 trillion Yuan in 2016, which increase by 20.14% compared to last year. The report shows that in the main mode of large business, according to the service content is divided into information service mode and online trading mode. The platform has changed from the initial traditional mode of "collection of membership fees, PPC, offline exhibition" into transaction mode which provides services for the upstream and downstream enterprises, providing business development of financial services, online transactions, and financial logistics’ value - added business. Many enterprises provide a wide range of financial products through the commodity trading scene. In the future, the wind control mode conti...

Building materials B2B, is the Chinese building materials B2B spring coming?

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B2B spring is coming in China. The building materials industry also emerged a lot of electricity business platform. But the current situation is that those business platforms seem to have not found a better business model, they still match or straight between the swings. The main reason is that building materials is different from steel, plastics and other raw materials industries. The products of those industries are basic materials or standard products, the supply chain finance is relatively possible for them, and match or self-operation is operational too. But the products of decorative building materials industry are non-standard products. Most of the processes such as design, selection, etc. need to be achieved under the line. Moreover, the building materials industry is the need for local service support, completely out of the agents is impassable, so the spring of this industry is still not coming yet. First, the agent's function can not be replaced 1. Agents hav...

The latest online marketing tips for doing business online in China

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1. Create a website and implement SEO strategies on your site The first and most important thing is to build a Chinese website. Although English is the most used language in the world, and many people can read English in China. BUT, when talking about marketing, you should use the local language. 2. Make use of Chinese B2B platforms Promote your brand and products on Chinese B2B platforms. Go to the right place to find your customers. Over 70 – 90% buyers, wholesalers go to the following 5 B2B platforms to source goods. (1) 1688 (2) hc360 (3) Made in China (4) 1818Lao (5) Global Source 3. EDM marketing Reach your customers by using active marketing strategies. 4. Social Network Use SNS to do content marketing, contribute high quality content to get the customer's eye and recognition. WeChat and Sina Weibo (Sina Microblog) are the most used social network in China. 5. Participate in the exhibition Do the customer invitation...

2017 China convenience store development report

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May 10, during the 2017 China convenience store conference, the organizers of the China Chain Store & Franchise Association and the Boston Consulting Company jointly issued the "2017 China convenience store development report" New retail winds are on the line, moving on the line, the most representative of the retail store - convenience stores, shows a great growth trend. Convenience stores deep into the living area of ​​the internal consumption, in order to cover the form of coverage of our lives. The momentum of the new retail, the flow of the line is brave out of the line, the retail under the infiltration of the Internet under the ingenious changes in the convenience store in the main changes in the outlet. Capital into, brutal growth, momentum and courage. May 10, during the 2017 China convenience store, the organizers of the China Chain Store & Franchise Association and the Boston Consulting Company jointly issued the "2017 China convenien...

The development of industry opportunities and potential sorrow in China

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With the " Internet + " to the traditional industries continue to penetrate, commodity commercial platform in recent years can be described as sudden emergence, as the capital of the new wave of "new favorite." Internet, modern logistics, e-commerce, supply chain finance and other emerging technologies and business model innovation, for the commodity areas to bring a new force, and promote the transformation of traditional industries. To promote B2B business industry ushered in the development of "second spring" in China. However, in this infinite development behind the scenery but conceal sorrow. With the transfer of heavy assets to light assets, the development of bulk power in 2016 ushered in a big outbreak. Through the market observation we can easily find that China's bulk electricity business is still in the "Happy Valley enclosure", "burn" tree brand in the initial stage, the real profitability of a handful. The bulk...

China’s Home appliance market situation in rural areas

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For home appliances, in fact, in addition to the bustling city market, the rural market is also worthy of attention. Especially as the three or four line city market in China, that is, we are very familiar with the rural market. In recent years, with the improvement of rural economic conditions, poverty is no longer a lot of three or four lines of urban synonymous. Replaced by the increasing level of income of farmers, but also brought consumer demand. And even some of the more economically developed rural areas, many people dubbed more people silly money in the purchase of home appliances, often do not pay attention to the price of the product, but the pursuit of high prices of home appliances. What is the demand for home appliances of three or four lines rural market? Is it really true that rural people only buy expensive ones not the right ones? Air conditioning and kitchen and toilet products have a great demand marketplace According to a statistic data in 2016 on the ...