2017 China convenience store development report

May 10, during the 2017 China convenience store conference, the organizers of the China Chain Store & Franchise Association and the Boston Consulting Company jointly issued the "2017 China convenience store development report"

New retail winds are on the line, moving on the line, the most representative of the retail store - convenience stores, shows a great growth trend.

Convenience stores deep into the living area of ​​the internal consumption, in order to cover the form of coverage of our lives. The momentum of the new retail, the flow of the line is brave out of the line, the retail under the infiltration of the Internet under the ingenious changes in the convenience store in the main changes in the outlet. Capital into, brutal growth, momentum and courage.

May 10, during the 2017 China convenience store, the organizers of the China Chain Store & Franchise Association and the Boston Consulting Company jointly issued the "2017 China convenience store development report", hereinafter referred to as "report". The report pointed out that the number of stores in China convenience stores close to 100,000 stores, sales of 130 billion.

China Chain Store & Franchise Association relevant person in charge, the report through the development of the city's convenience store in 36 cities, combined with the core convenience store brand sample enterprise accurate data extraction analysis, to assist more than 50 convenience store business managers to China convenience store industry The development of the situation from the data to the characteristics of the status quo to the trend of a comprehensive comb, analysis and summary of refining! I believe that the industry enterprises on the standard, with the relevant agencies to understand the industry's most authoritative information.

The head of the Boston Consulting Group said the two sides in the drafting process, combined with the Boston company's understanding of global consumer trends, and foreign counterparts a lot of data and experience. An Analysis of the Development of China 's Convenience Store Industry from International Perspective.

The report pointed out that China's convenience store development and the status quo presents eight characteristics:

1, 2016 convenience store industry growth rate of 13%, the market size of more than 130 billion yuan. Shop number and same store sales both grow.

2, the market space, a second-tier cities is the growth of hot spots. At the same time, the regional pattern is obvious, the national layout has not yet appeared.

3, profitability to enhance the space. Single-store sales, profit levels have improved over the years, but the gap with the international leading enterprises is still large.

4, the rapid increase in operating costs. Rent, labor costs in 2016 are showing upward trend.

5, commodity structure needs to be improved. Fresh and semi-processed food accounted for low, low proportion of its own brand.

6, joining mechanism is not perfect. To join a relatively low, three into the enterprise has not yet joined, joined the management is more loose.

7, digital beginning to take shape. Half of the enterprises to introduce online shopping, online shopping accounted for about 11%; mobile payment technology, but the use of low.

8, membership system to be strengthened. 55% of the enterprises to establish a membership system, a member system of corporate members sales steadily increased.

Report at the same time analysis, the future of China's convenience store industry development of the six elements:

1, the terminal model: close to the target group of lifestyle, sub-commodity, shop or sub-format.

2, commodity mix: close around its own brand and fresh and semi-finished products, the establishment of commodity differences.

3, business extension: integration of complex formats and value-added services, providing one-stop experience.

4, digital: self-built and cooperation to improve the application of new technology capabilities, to create the whole channel model.

5, the supply chain model: the face of complex operating environment, and continuously improve the supply chain lean.

6, expansion model: the establishment of a reasonable way to join to improve the efficiency of expansion.