The development of industry opportunities and potential sorrow in China



With the "Internet +" to the traditional industries continue to penetrate, commodity commercial platform in recent years can be described as sudden emergence, as the capital of the new wave of "new favorite." Internet, modern logistics, e-commerce, supply chain finance and other emerging technologies and business model innovation, for the commodity areas to bring a new force, and promote the transformation of traditional industries. To promote B2B business industry ushered in the development of "second spring" in China. However, in this infinite development behind the scenery but conceal sorrow.

With the transfer of heavy assets to light assets, the development of bulk power in 2016 ushered in a big outbreak. Through the market observation we can easily find that China's bulk electricity business is still in the "Happy Valley enclosure", "burn" tree brand in the initial stage, the real profitability of a handful. The bulk of the electricity business platform to solve the traditional industry a lot of pain points, has a broad market prospects, but with the mass consumer B2C electric business compared to the payment settlement, commodity management, transportation and warehousing has a more special requirements. This means that the development of commodity banking platform still need to break through the multi-mark.

At present, the bulk of the electricity business platform is generally faced with many problems, such as the integration of the Internet and non-ferrous metals industry is recognized by the industry's future pattern, but due to the current lack of professional hardware and software industry support, it is difficult to promote the process of the Internet industry. The development of the petrochemical industry is also obvious. China's oil prices between the larger regional differences, and cross-regional long-distance transport costs higher. This may limit the coverage of the oil business platform. And the greater safety risk, involving the transport of dangerous chemicals more cautious.

From another point of view, the traditional concept of enterprise consumption is also a major power supplier platform development constraints. Commodity as a raw material of production enterprises, the purchase and sale of the run-in part of the whole process of business growth, the industry supply chain on each enterprise has formed a relatively stable purchase and sale model, counterpart business, contract terms, distribution of benefits, payment, Choice, quality assurance of all links have a fixed partner and benefit sharing mechanism, to break the traditional pattern, change the concept of consumption, the need for external environment changes. Followed by the promotion model update update. Consumer goods e-commerce marketing has a strong flock effect, but the promotion of bulk e-commerce is a gradual accumulation process, and with a clear industry characteristics. The accumulation of trading enterprises on the bulk e-commerce platform requires a process to improve the business model.

Compared with other large power platform, steel electric business in China started earlier, the development of more mature. China's steel market has long been into the buyer's market, but the downstream user concentration is very scattered. Previously only 30% of the steel products are factory direct sales, trade accounted for 70% of the proportion. However, due to the sharp shrinking demand, funding strand breaks, a large number of traditional steel trade enterprises closed down, the steel industry, the traditional sales channels were disrupted. In this context, with the "Internet +" outlet, steel electricity came into being. As of the beginning of 2016, China's steel and electricity trading platform has more than 300, the domestic steel electricity business platform, the total number of registered users 648,000; steel electric steel trade volume reached 62.59 million tons, turnover reached 165 billion yuan, the average transaction price 2636 yuan per ton.

Critical period of the development of new business opportunities

The commodity industry is the basic industry of the national economy, the scale and impact is huge, the whole industry chain for trade payments, settlement warehousing, logistics and financing, mortgage, factoring and other services require a higher. The establishment of "Internet +" trading platform, the transformation of the traditional supply chain system, the transformation of traditional trade is of great significance.

2016 is the first year of B2B industry electricity business, entities continue to increase business, commodity trading industry investment. The integration of transactions with the real economy is becoming increasingly close, and the trend of commercialization of industrial products is unstoppable But also the commodity trading industry is facing a grim situation of the year, such as speculation caused by the crisis and so on. There have been a number of policies and regulations on commodity trading, but how to build a new commodity trade circle through agglomeration effect and policy overlay to seek new breakthroughs. The following points are worthy of attention:

First, the electricity business logistics brought cross-border opportunities. Different industries cross-border participation, regardless of means of production or means of subsistence, different peers from cross-border entry, a new theme. From the perspective of the Internet to do, do logistics has a cargo match platform, do the bulk of the goods are also from the traditional Internet high-tech platform, this phenomenon abound, I think in today's era, the Internet to change life, cross-border cross Has brought great opportunities.

Second, the development of electricity business logistics industry to achieve closed-loop management. Through the Internet to do business platform, open up the information channels, improve experience, shorten the trading hours, the most important to achieve the entire supply chain links closed, online commodity trading, starting from the transaction, supply chain finance, supply chain services, To the end of the hands of manufacturers, this is closed-loop. Only to provide an integrated service model, only with the ability to close the integration, is the future of the development of electricity business logistics industry.

Third, to build electricity business logistics warehousing business is a key. If there is no complete warehousing enterprises, there will be similar to the outbreak of 2013 since Qingdao Port, Fujian, a port of the emergence of commodity storage problems. But we are also very pleased to see the warehouse warehouse receipts and so do a lot of work, is to use innovative models to solve these problems.

From the current domestic real environment, you can cooperate with the social warehouse and traders of self-built warehouse, with the logistics and warehousing system will have a first-mover advantage, the future will become a new trend of development. The storage of commodities is the need for large freight yard, network regulation, etc., which will lead to a product sales radiation radius of the problem, cross-regional transport and warehousing will cause a big problem, the biggest obstacle is that there is no safe domestic goods Warehousing logistics system, should rely on third-party transport and storage company support, radiation radius is limited, which is a problem we think.

Fourth, the formation of new business logistics team, the establishment of a new management system and price system to control the cost of risk. In general, online transactions have a very significant cost advantage over line transactions, while the bulk of the goods on the contrary, the homogenization of the product is very serious, the means of production are often directly facing the production enterprises, channels, daily flat, Like the fast sales of goods as low as the price of electricity into the entrance, this is unrealistic.


Finally, the problem is to establish the integrity of the mechanism, the integrity of the mechanism at this stage cannot restrain the entire transaction, cannot fully guarantee the authenticity and reliability of listed transactions, the industry more use of a number of ways, including margin and so on, The amount of goods in the bulk is very large, the customer acceptance of this is not high. At present, most of the commodity business is still free mode, through the free match on the line, and then provide value, but when cannot go to the road to burn, still exploring.

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