How many Internet Users access internet by mobile in China 2016?

2016 China Internet news market data


Recently, China Internet Network Information Center (CNNIC) released "2016 China Internet news market research report." "Report" shows that up to June 2016, the Internet news market users reached to 579 million, and the mobile phone network news users reached to 5.18 million accounting for 78.9% of mobile Internet users. Internet news has become a high-frequency application among basic internet applications for Internet users.

Industry Development: Internet news industry is into its mature development period, the model presents new features.

Internet news industry chain is becoming more and more perfect, in the news production, channel distribution links have formed a relatively mature development mechanism, market regulation is increasingly perfect, more and more involved in the main body. Production mode, UGC user production methods gradually to the institutional transition, the formation of professional news production and user production integration of the development trend; distribution model, "algorithm distribution" has gradually become the main distribution of network news; Media "to the center" and the dissemination of "multi-level" features increasingly appear; business model, showing a commercial advertising, diversification model to explore the coexistence of the situation.

Competitive Pattern: mobile has become the main competitive market, Tencent News and Toutiao News have more competitive advantages than others.

Mobile market, social media, mobile browser and news client have become the main entrance of the mobile news market. Tencent based on years of news portal accumulation, while relying on QQ, WeChat and other social media strong channel advantage ranked first, Toutiao News aris using algorithmic technology to provide users with personalized news information recommended to form a differentiated advantage and beyond the majority of the portal. PC-side market, integrated portal and traditional news sites still account for the main market position, which integrated portal with a stronger traffic advantage, the mainstream news site credibility even better.

Competitive Situation: capital strength to participate in deepening, increasingly fierce market competition; media convergence to speed up the new era of competing to open.

Internet market competition is becoming more and more intense. In terms of content resources, commercial resources, channel resources competition and ecological layout, the degree of capital participation is deepened, and the market competition is gradually upgraded from the competition of primary products to the competitive advantage of capital. At the same time, the media in the channel, content and other areas of the integration of accelerating, "two micro-end" spread matrix to become the news website and news media standard, news from the production to the content of the form of communication are presented with traditional media and new media integration Development trend.

User Behavior: social media has become an important channel for network news access, comment, forwarding and jumping.


Social media is becoming the spread source of internet hot events’ creation and fermentation, the impact of which can bring the news sites and traditional media following up and reporting, and finally form a wider range of public opinion wave. CNNIC data shows that, in the past six months, the percentage of Internet users who read news through social media network is 90.7%, the percentage of who comment in WeChat, Microblog are 62.8% and 50.2%, the percentage of who forward news in friends circle and through WeChat public are 43.2%, 29.2%.

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